Thursday, August 19, 2010

The Monster Ball to Gross to Nearly $200 Million Worldwide

Billboard – ive Nation Entertainment’s global touring division, headed by chairman Arthur Fogel, holds the reins as promoter/producer of the Monster Ball tour. The pairing makes sense, given the team’s expertise in producing international runs by U2and Madonna, and considering Lady Gaga’s love of spectacular staging and production.

Was Gaga’s lack of mega-tour experience going into the Monster Ball a challenge? “It’s an opportunity,” explained Fogel to Billboard in May. “As an artist with that kind of talent and vision emerges, it creates a lot of excitement, and ticket sales worldwide demonstrate that people are really excited to see the show.

“Over the course of the next many months we’re trying to play to as many people in as many places as possible,” he added. “It’s an across the board home run.”

By the time she wraps Monster Ball, Gaga will have grossed close to $200 million worldwide, according to Billboard estimates, and the tour will certainly stand out as one of the brightest feathers in her well-decorated hat. But there have already been plenty of highlights — both heartwarming and controversial — along the way.


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